Manikantan Ganapathy

GRAPHIC DESIGNER | RETOUCHER | WEB DESIGNER

Fancy

The Transformational Experience Of Studying At London Open University

Design

The History Of London Bridge University

Creative

Brexit Uncertainty Whats Next For The Uk Economy

PhillyFlowers.net – Online Flower Ordering & Delivery Platform

I built and optimised PhillyFlowers.net to serve as a full-service online flower shop, enabling customers to browse, customise, and order floral arrangements for delivery with ease.

Key Achievements

  • E-commerce Store Development: Designed a visually appealing WordPress-based e-commerce platform with an elegant, floral-themed layout to reflect the brand’s identity.

  • Product & Category Structuring: Organised arrangements into intuitive categories (occasions, flower types, seasonal specials) with detailed descriptions and high-resolution images.

  • Ordering & Checkout Optimisation: Implemented a simple, secure checkout process with multiple payment options to reduce cart abandonment.

  • SEO Optimisation: Applied targeted keywords, optimised meta descriptions, and clean URL structures to improve rankings for local and seasonal flower delivery searches.

  • Mobile-Friendly Design: Ensured mobile responsiveness for customers shopping on-the-go, enhancing mobile conversions.

  • Performance Tuning: Compressed images, leveraged caching, and optimised scripts for faster load times.

  • Customer Engagement Tools: Integrated contact forms, live chat support, and promotional banners for seasonal offers.

  • Analytics & Tracking: Configured GA4 and e-commerce tracking to monitor sales, top-selling products, and user flow.

Project Impact

The platform now offers a smooth, visually rich shopping experience, leading to higher customer satisfaction, repeat purchases, and increased seasonal sales.

By merging creative design, e-commerce best practices, and SEO-focused optimisation, PhillyFlowers.net stands out as a trusted local florist in the online marketplace.