Manikantan Ganapathy

GRAPHIC DESIGNER | RETOUCHER | WEB DESIGNER

Fancy

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Creative

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Dotnpix.co.uk – Local SEO & Conversion Enhancement

I optimised Dotnpix.co.uk to strengthen its local market visibility and increase qualified leads. The project focused on combining local SEO strategies with conversion rate improvements to position the brand as a go-to creative services provider in its target region.

Key Achievements

  • Local SEO Optimisation: Implemented Google Business Profile enhancements, location-based keywords, and local schema markup to boost map pack and local search visibility.

  • On-Page SEO Refinement: Optimised meta titles, descriptions, and header tags for high-intent search queries relevant to the UK market.

  • CRO Improvements: Redesigned key landing pages to highlight services, pricing transparency, and trust signals, leading to higher engagement.

  • Performance Upgrades: Improved site loading times through image compression, caching, and code optimisation, resulting in faster page rendering.

  • Mobile Experience Optimisation: Ensured the mobile layout was fully responsive and intuitive, increasing mobile form submission rates.

  • Tracking & Analytics: Set up event tracking for service enquiries and phone click-to-call actions to measure ROI accurately.

Project Impact

The optimisations led to improved rankings for local service keywords, higher click-through rates from search results, and a noticeable increase in enquiries from the targeted geographical area.

By applying a geo-focused SEO approach alongside CRO-driven design updates, Dotnpix.co.uk now attracts more qualified, conversion-ready visitors.